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Online Presence Management

Online Presence Management

Online Presence Management – Let’s face it, your time is your most valuable resource and you do not have the time to manage your web presence the way you know it needs to be run. With LCH Marketing, you now can focus on running your business and allowing theOnline Presence with LCH Marketing professionals manage your only business exposure. We offer complete packages including the design, development, hosting and management of your website, as well as social media optimization, management and search engine optimization. LCH Marketing specializes in managing your business’s online presence. Stop wasting your time and allow the professionals to manage your social media marketing campaign.
For a free quote email info@lch-marketing.com or for a great new website click HERE.

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Website Design and Management

Online Presence Management with LCH-Marketing

Online Presence Management with LCH-Marketing

Creating and maintaining consistent branding for your business is essential to its success. That is why LCH Marketing designs each and every one of our customer’s websites according to their business’s image and attitude. We help you present the right information to the right people in the right way? Your business is a 24/7/365 Gateway to your business. No matter what your budget, we can provide you with the website to meet your needs. To find out how the LCH Marketing can create or improve your existing website.

Search Engine Optimization

91% of people never look beyond the 1st page of Google. Of those 91%, 65% never look beyond the top 3 listings. SEO is essential to exposing your business to those who want to find you. Even the world’s best looking website that cannot be found, is entirely useless. If your competition is appearing above yours in search engines, then you can guarantee that they are stealing some of your business. That’s where LCH Marketing comes into the picture. With our guidance and specialists, we can help you beat out your competition with long-term SEO planning and integration and regain your market share. We detailed reporting and analysis we assure you that your website is reaching it’s full potential.

Online Presence Management

Let’s face it, your time is your most valuable resource and you do not have the time to manage your web presence the way you know it needs to be run. With LCH Marketing, you now can focus on running your business and allowing the professionals manage your only business exposure. We offer complete packages including the design, development, hosting and management of your website, as well as social media optimization, management and search engine optimization. LCH Marketing specializes in managing your business’s online presence. Stop wasting your time and allow the professionals to manage your social media marketing campaign.

Social Media Optimization

Having your business on Facebook and posting when you are running a sale is not enough to be considered social. If your goal is to the reach an audience your topics should be a conversation starter. People look to others for advice, to provide feedback and find new ways of using products and services they may know nothing about. Your goal is to create a buzz, make a topic viral: this will turn your followers into volunteer marketing army for your business! Social Media optimization is your tool for reaching clients and potential clients. If you are not social, then you are losing money. LCH Marketing will work to make your company or service closer to the hearts of people you want to use your services or products.

Why Use Twitter For Your Business

 Twitter-logo

What is Twitter?


Twitter is a real-time information network where people can discover what’s happening in the world right now, share information instantly and connect with people and businesses around the globe.

With over 284 million monthly active users and 500 million Tweets sent every day, Twitter offers your business an opportunity to reach potential customers interested in what you have to offer.*

What’s more, 80% of users on Twitter are accessing it via a mobile device.* There is a real opportunity for businesses to reach potential customers no matter where they are or what they’re doing.

*Twitter internal data, 2014

How your business can use Twitter


Businesses across the globe are finding value in Twitter. In fact, 83% of business users say they would recommend Twitter to other small to medium size businesses (SMBs).* How organizations use the platform varies, but here’s a few suggestions for different ways your business could get value from Twitter:

  • Listen and learn.
    Find out what’s going on in your industry and what your customers are interested in. Use Twitter search to listen to the relevant conversations that are happening and jump in where you can add value.
  • Drive awareness.
    Raise the profile of your business and increase the impact of your marketing by using Twitter to regularly communicate with your followers. Extend your reach even further with Twitter Ads.
  • Provide customer service.
    73% of SMB Twitter users said Twitter provides them with a quick way to reply to customer service issues.** Use it to quickly and easily respond to support queries and to develop a good reputation for your business and strong relationships with customers.
  • Connect with influencers.
    Twitter breaks down the barriers and enables you to connect with anyone. It’s a great way of joining or even starting discussions with influencers and industry experts to raise the profile of your business and build valuable connections.

*Nielsen SMB Survey, 2013

**Twitter + DB5 “Twitter for Business Study”, 2014

The building blocks of Twitter


Understanding the landscape of Twitter is key to making an impact on the platform. You’ll need to understand the language and terminology used so that you’re able to interact with customers and engage in conversations seamlessly. Here are some definitions to get you started:

Tweet Example

  1. Tweet
    A Tweet is a message posted on Twitter, consisting of 140 characters or less. It can contain text, photos, links and videos. It’s important to note that whenever you include any of these things they will be counted as a link and automatically take up to 22 characters.
  2. Reply
    Click ‘reply’ to respond to a Tweet. Replying to a Tweet is a nice way to build relationships with your followers and join in conversations.
  3. Retweet
    A Retweet is where you choose to take a Tweet from someone else and Tweet it to your own followers. You can either do this directly with the Retweet button or you can add your own message and include the letters “RT” ahead of the content that you are Retweeting.
  4. Favorite
    Favoriting something is a great way of acknowledging or showing your appreciation for a Tweet. It can also be useful to use as a bookmarking tool if you want to easily find a Tweet again.
  5. Hashtag
    A hashtag is any word, or phrase without spaces, beginning with the # symbol. People use hashtags to organize conversations and make it easier to find all content related to a given topic. Click on a hashtag to go directly to the search results for that term.
  6. Mention
    Bring a Tweet to another person’s attention by including their @username in your message. You could use it to ask someone a question, to thank them or simply to highlight a piece of content.

22 Ways to Create Compelling Content

21 Ways to Create Compelling Content When You Don’t Have a Clue

It’s not a matter of talent — you’ve written great stuff in the past. But lately, when you go back to the well for a fresh idea, it’s coming up dry.

This happens to the best of us — even veterans who consistently produce quality content have their off days.

Yet they continue to write.

They may grumble about how hard it is to get going and create something solid, but they still do. Again, and again, and again.

They aren’t super-human, and they don’t have magical content-producing powers. So what is the secret?

They do it by pulling out the well-worn toolbox of strategies for creating awesome content.

Steal content and ideas

If you’re flat-out exhausted and out of ideas, then get them from somebody else — either content, or ideas, or both.

I’m not talking about real stealing, of course — it’s more like “borrowing with the author’s blessing”.

Done right, this can produce some valuable content that the authors you “stole” from will thank you for using!

  1. Curate content. Find your ten favorite websites, and then find your favorite post on each of them. Publish a post listing these top ten posts, and explain why you like them. You don’t even have to think about being creative, and everyone you feature there will appreciate it. This is what we do with our Best of the Web feature, and there are lots of other examples.
  2. Ask friends for ideas. If you’re tapped for ideas, then reach out to your friends and colleagues, and ask them what they’d like you to write about. You can do this with offline friends, or with like-minded online entrepreneurs. If you’re not already part of a mastermind group, then reach out to a few bloggers that are about as big as you are, and suggest starting one. I’m in a mastermind group with Jon Alford, Paul Wolfe and Caleb Wojcik, and they’ve all been a great help to me.
  3. Ask your audience. You can kick the last strategy up a notch by reaching out to your audience. This can be done in several ways — it can be as simple as running a “what would you like me to write about” post (which is a bit lame), or it can get more interesting by asking for their input on a problem, as Marcus Sheridan did to create his tag-line, or by asking a question so that you can compile their answers into another piece of content, like nittyGriddy’s free blog posting schedules e-book.
  4. Do an interview. There are lots of reasons why interviews are great for blog content, but right now let’s focus on the simple fact that it’s a lot easier to write a handful of interview questions than it is to write an entire post! Plus, it can be a great way to connect with really interesting people. (I got to interview Randy Komisar, who is my hero in the business world – and all I had to do was ask!)
  5. Solicit guest posts. This is a great source of content, and it’s easier than most people think – find a handful of blogs that are your size or smaller, whose content you really like, and invite them to write a guest post for you. They’ll be flattered, and happy to get exposure to your audience. They’ll work hard to bring their A game, and not only will you get a great post, but they’ll happily tell their contacts about it, and bring you a few new readers in the process.

Create content without creating content

If you have to create your own content, then there are a whole bunch of ways to do it without “creating content”.

In other words, you can write something great without having to be creative or original.

This doesn’t mean that the content won’t be good — only that you’re going to rely on creativity and originality that has already been percolating in your mind.

  1. Create a best-case study. Think about your favorite blog, company, or product, and write a post about why you like them so much (like Marlee Ward did about Rise, Pushing Social, and IttyBiz). Explain what you think they’re doing right, and what others can learn from their example.
  2. Create a worst-case study. Same thing, but focus on a blog, company or product that you hate. This can be even more interesting, particularly if it’s a popular offering. Explain your frustrations with it, explain why it is successful anyway, and explain what you would do differently.
  3. Write a review. Think about a product that you like, and are happy to endorse, and write a review about it. No need to get too creative, just explain what you like about it, and why. And then write what you don’t like about it, and why — easy peasy. You can kick it up a notch by contacting the company and asking them to donate a product that you can raffle off to blog commenters, like Kristy Hines did with an IBM ThinkCentre M90z.
  4. Explain your success. Think about a time when something went really right for you, and write a post explaining how you got it to happen. Don’t just brag about successes — explain all of the steps that you took to get there. Draw out the lessons that you learned from the experience, the lessons others can learn as well. This is what I did when I shared how I landed Guy Kawasaki on Problogger.
  5. Explain your failure. If there’s anything that people love reading about more than a great success, it’s an epic business failure. A post about your most challenging experiences is likely to be powerful just by virtue of how intense the original experience was for you, and you don’t have to make up anything original or creative — just tell it like it is (or, was), and explain what you learned from the process.
  6. Link to old favorites. Go through your archives, and make a short list of your old favorite posts that newer readers probably haven’t read. You can even do a quick deconstruction, and explain what you were thinking when you wrote the posts, what worked, and what didn’t.

Borrow some name recognition

Okay, so maybe what you really want is to find a great original idea to write about, but it just isn’t happening.

In that case, all you need is a creativity jump-start; a useful constraint that can send you off in the right direction.

The idea is to take two unrelated things, and force them together into a really interesting post. It’s really easier than it sounds.

Start by picking something that your readers are interested in, and then pick something unrelated, that your audience will be familiar with.

Merge them together into a post with a headline that goes something like:

Are you starting to see the pattern?

Just to get your brain going, here are some of the things that you can plug into the “fascinating hook” part of that equation:

  1. Use a movie. Use either the name of a movie, or a character from that movie. Think about the last movie you’ve seen, and think about what you can learn from that movie about your topic of interest. There’s always something there, if you dig deep enough. It doesn’t have to be a recent movie, either — it can be an old favorite, like the Princess Bride, which Brian references in his Inigo Montoya’s Guide to 27 Commonly Misused Words
  2. Use television. Same idea, but this time pick a television show that your audience is likely to watch. That’s what Jon Morrow did in his super-successful Mad Men Guide to Changing the World with Words post, and I did the same when I wrote Desperate Housewives on Writing, Storytelling and Selling. For extra credit, you can make a list of the top five TV shows you can think of, and do keyword research to see which one is hottest.
  3. Use a book. Just make sure it isn’t a book about your subject matter (“What How To Win Friends and Influence People Can Teach You About Winning Friends and Influence People” is kind of lame). As long as it’s off-topic, you’re good to go. It doesn’t even have to be the book, it can be the author (“What Tolkien Can Teach You…”), a poet, or even a line out of a poem.
  4. Use a comic. There’s a reason why they’ve been remaking movies about Superman, Spiderman, the X-Men, and half a dozen other, more obscure comic book characters. Unless it is a spectacular failure, you can pretty much count on a certain volume of sales at the box office. By the same token, if you lean on the super-powers of one of these characters, your post should perform just as well!
  5. Use a celebrity. This is a blanket category for any kind of icon that your audience would recognize. It could be your favorite pop star, movie star, or blogging star (whether it’s a big name like Brian Clark, or an equally awesome but slightly lesser known blogger like Jk Allen) … as long as your audience would recognize the name, it should be solid.
  6. Find out what’s trending. While we’re on the topic of celebrity, take some time to see what else is currently trending. Visit google.com/trends, click on the “More Hot Searches” link, and pick something from the list.

Get inspired

The last thing you can do when you’re fresh out of ideas is to recharge and get inspired.

This may sound difficult when you’re looking at a desk covered in crumpled note papers with lousy ideas, but it can be done.

There are at least four ways to do it.

  1. Go for a walk. This is the generic advice that you’ve probably heard a hundred times before. If you just can’t do it anymore, then take a break, go for a walk, and get some fresh air. It’s not quite that simple, but it’s close: we all have routines and practices that are good at triggering high performance mental states. It’s just a matter of finding the right triggers for you.
  2. Go to the theater. The theater is a fantastic source of ideas — much better than just going to a movie, because there’s so much more atmosphere, and so much more happening, which means there’s that much more for you to deconstruct and draw analogies from. Find a show in your area, get out of the house, and come back refreshed and ready to start writing.
  3. Explore new cultures. No, no, I’m not suggesting you book a vacation every time you’re out of ideas. You don’t have to fly half-way around the world — why not start with an authentic restaurant? Go somewhere that you aren’t familiar with, and really pay attention to the experience. All of this is fodder for analogies that can get your creative juices flowing.
  4. Tell your story. This is if you’re ready to kick yourself into overdrive, and write a post about an experience that is powerful and deeply personal. For this, you’ve got to dig deep, and pull up a formative story in your life — share a real crisis that you overcame, and how you became a better and happier person for it. This isn’t an easy thing to do, but you don’t really need original content, because it’s all stuff that has already happened to you. And the results are stories that stick with people for a long time, like Danny Brown’s failed suicide attempt, Jon Morrow’s childhood fight for survival, and Brian Clark’s subdural hematoma.

Bonus #22 — Write when you do have ideas

You can fall back on these strategies when you’re fresh out of ideas and don’t feel like writing, and with a bit of discipline you’ll be able to create a really solid post.

But that doesn’t make it easy.

The reality is that when you’re feeling uninspired, it isn’t the best time for you to do your writing. That’s why the last strategy is to do the writing when you are feeling inspired.

Write a handful of articles and keep them in an “emergency posts” folder, to run when you absolutely don’t feel like writing.

And of course, you can use any of the ideas described in this post as a starter for filling up that folder. So go to it — start writing! But first, join the discussion …

Which of these methods has worked for you? Which one do you plan on trying first? Leave a comment below and let me know.

About the Author: Danny Iny is an author, strategist, serial entrepreneur, and proud co-founder of Firepole Marketing, the definitive marketing training program for small businesses, entrepreneurs, and non-marketers. Visit his site today for a free cheat sheet about Why Guru Strategies for Blog Growth DON’T WORK… and What Does!.

22 Ways to Create Compelling Content - Infographic Like this infographic? Get more content marketing tips from Copyblogger.

Presidents Day Website Sale

 LCH Marketing Presidents Sale

What you get with our Website Design

*Custom home page and content pages
*website Photo & video galleries
*Custom form development
*Initial site seo set up (based upon provided keywords/terms)
*Google analytics integration
*Social network integration
*Quality assurance/testing
*Mobile responsive
*DNS – Domain migration (tech talk for making needed domain changes)
*Up to 10 total pages

Originally $999

Now only **$799

How it works

 Our experience has allowed us to develop a unique engagement process for our clients. Our website design packages will fit your needs perfectly, we welcome opportunity to talk with you in advance, and help guide you towards the solution which will best fit your needs and budget! Makes sense, right?

 For more information email chris@lch-marketing.com or visit www.lch-marketing.com

** All prices subject to change. Sale is good from 02/16/2015 – 02/26/2015. Not good with any other promotion, offer or discount. Discount only good for new customers.

Facebook For Business

Facebook-Logo

Facebook & Your Business

Facebook®, a social networking website located at http://www.facebook.com/, has recently gained popularity as an online tool to help market businesses. Accessible via the Web or the latest generation of smart cell phones and PDAs, Facebook’s mission is to give people the power to share ideas and make the world more open and connected.Because of the large number of users visiting this social platform, many businesses have turned to Facebook as a way to connect to potential customers. This can be done with a Facebook Fan page.A Facebook Fan Pages’ audience consists of “Fans.” These are the Facebook users who have elected to ‘Become A Fan’ of your business in order to receive updates about your business. The updates show up on that Facebook user’s “wall” (a wall is a Facebook user’s profile page) as they are added to the Fan Page. Many popular business Fan pages, including Victoria’s Secret®, Toyota®, and Starbucks®, have thousands or tens of thousands of users who display Fan page updates on their walls.

Determining exactly how you might want to use Facebook for your business is the first step to take. A plan should be in place before you even set up an account.

Should I Use Facebook for My Business?
There is no hard and fast answer as to whether a business should be on Facebook. Consider the following and then decide whether this tool is right for you:

1. Upkeep: Setting up a Facebook account “just to be on it” is not useful. Social media is a continuous process that requires regular attention. Think of it as starting a conversation with your customers and “friends” of your customers. You don’t want to just “go quiet” mid conversation. You will not attract new visitors or keep your current Fans coming back if you don’t keep your Facebook Fan Page updated on a regular basis.

2. Time: Once you decide to use Facebook as a marketing platform, another consideration is how much time you should spend making the most of this marketing tool. Though it can be a useful tool, generating fresh content and keeping the page updated can be time consuming.

3. Fresh Content: Keeping your page updated with fresh, original content will keep your current Fans coming back and can also attract new Fans: Your updates will be visible to their friends and family on your Fan’s wall and may entice them to visit your site and also become a Fan.

4. Monitoring the Discussion: You will also need to be able to monitor your wall and discussion boards to address and feedback your Fans are posting to your Facebook Page. Unaddressed or unnoticed issues can create more of a headache and is something you will need monitor consistently and be able to respond quickly.

5. Fan = Customer? Businesses should also be aware that a Fan doesn’t equal an active customer. Many people who become Fans of a page are simply saying, “I like this.” Facebook Fans don’t necessarily interact with the company more or increase their level of spend.

6. Strategy: For Facebook to make sense for your business, you should target a specific goal that’s relatable to your business strategy. Such a goal might be, “I want to increase revenue by 15% in 25-34 year olds.” Then you could decide whether Facebook is one of the right platforms to reach your business demographic or if you should be spending your marketing efforts elsewhere.

Getting Started
Once you’ve taken all of the above into consideration and you’ve decided you’d like to utilize Facebook to help your business, you are ready to begin. There are a few ways you can engage with Facebook via a Fan Page.

1. Use Facebook for your business only with a Fan Page: Business accounts are easily set up by creating a page without setting up a personal profile first. This can be preferable to some people who don’t want to provide a lot of personal information to get started. To create this type of account, just click on the link “Create a Page for a celebrity, band or business.” This will give you access to your Fan pages. From here you may also administer an ad campaign. However, this type of account (where you haven’t provided your information) will provide only limited access to your Fans’ profiles and other features on the site. (Facebook Help Center FAQs on Business Accounts)

2. Using Facebook for personal and business: Many people already have a personal profile they use to connect with family and friends. If you already have a personal account, you just need to create a Fan Page for your business. Facebook is set up to be tied closely to your personal profile and your business page, so you many want to update the privacy settings on your personal profile to ensure you don’t have any potentially embarrassing photos visible to business contacts. You can use Facebook Profile Privacy Settings to make updates.

3. Using Facebook for your business with a personal profile and Fan Page: If you haven’t signed up for a personal profile yet, you can start one. Keep your business in mind. In other words, don’t include personal pictures or personal information that’s not relevant to your business contacts. You can use this page as a professional networking source and add a Fan Page to create greater awareness of your business.

Fan Page Setup
Thousands of people have created Fan pages, so don’t be intimidated. It’s easy.

1. Fan Page Name – When naming your Fan page, keep branding efforts in mind. If you have been promoting your company with a particular name, you should use that as your Fan Page name as well. Also, use spaces and full words while entering your business name. Your business will be easier to find when people do a search for your company on Facebook or in search engine such as Google®, both of which may be helpful as you manage your online reputation.

2. Link to Twitter® – If you have a Twitter account already, you can link your Fan Page to your Twitter account. This will add your updates, links, photos, notes and events to Twitter and allow your Twitter Followers to view all your Facebook information. Keep in mind that the content on your Fan Page should be unique so your Fans will keep coming back and not just become a Fan and forget about you. The same applies to your Twitter account. Having unique content on both Facebook and Twitter can keep your Fans and Followers engaged.

3. Photo – You want people to know it’s your page with they arrive. Adding your logo as a photo to your Fan Page helps brand your Facebook Fan Page and can bring more awareness to your brand.

4. About – The next step is editing your page and providing useful information to let your people know who you are and what your mission is. You can list other ways people can connect with you: through your main website, blog, and social profiles you maintain.

5. Adding Content – Utilize the other Facebook tabs to add more content to your Fan Page. Changing these settings is only a matter of checking or un-checking a box on the Edit Page section of your Facebook Fan Page.

Wall – This tab is for viewing your recent activities and what your Fans are posting. If you are worried about what people will say when they add comments, you can limit what your Fans can post in the Fan Permissions area of the Wall Settings. However, not allowing comments might make them feel less connected with your Page and your business.
Discussion Boards – Allows users to engage with each other on your Page.
Events – You can let your Fans know about upcoming promotions, sales and other events.
Links – Make it easy for user to see your business’s main domain name, newsletters or other value-added information.
Images – Visuals are at the top of the online accessibility pyramid: show products, events, etc.
Reviews – Fans can leave reviews about your business. This can be a good tool to interact with your customers and hear honest feedback. However, you should monitor this closely and respond immediately to any negative feedback.
Video – Appealing videos can really help keep your content fresh and interesting so Fans will come back to your page.

6. Other ways to add more content: You can use your Fan Page to connect with your customers and keep them engaged. Here are a few ways that you can add content to your Facebook page:

Content you create: Post details about business events in the Facebook events tab or display exclusive discounts to your Facebook Fans. Provide helpful information about topics that are on the mind of your ideal customer. You can include intriguing details about your products or services, but don’t get too “salesy” or your Fans will feel “marketed to” and leave.

Auto Generated Content: You can include RSS (really simple syndication) feeds from your Blog(s) and Twitter® account. This will automatically insert the content from your blog posts and tweets into your Facebook page. This can help you to keep your content updated and help show activity on your site. Constant activity on your Facebook page can help your Fan Page rank higher in organic search engine results. However, you do want to be careful about having too much of the same information on a blog, twitter and Facebook. Having some information unique to Facebook will help entice your fans to return to your Facebook page.

Content your Fans create: There are many ways to encourage your fans to interact with your Fan Page, including discussion boards, surveys, and reviews of your products and services. Giving your visitors the ability to voice their questions and opinions on your Fan Page can keep them engaged and connected to your business. It may also give you more insight into your consumer’s wants and needs.
7. More Applications – Many applications are available and can be easily added to your page. For example, a popular application is Static FBML (Facebook Markup Language). This application allows you to add custom HTML (Hyper Text Markup Language) to a tab to give you more control over how your page looks. If you decide to set up a custom page, you can set that as the default landing tab in the Wall Settings.

Gathering Fans

Once your company’s Facebook profile is set up and you have added some information, it is a good time to begin building an audience of Fans. This should be done both on and off Facebook. This can be done in a number of ways:

Link to your company’s Facebook Fan Page on your home page of your company website.
Link to your company’s Facebook Fan Page in all email.
Become a Fan of your own Fan Page and suggest it to your Friends list.
Use Twitter to announce your new Fan Page and offer deals to new Fans.
Link to you Facebook Fan page on your Blog and other social profile sites.
Use Facebook content in email newsletters.
Post links from newsletter articles on Facebook.
Use Facebook to write about the latest news, worthwhile forum posts, controversial case studies, inspiring blog entries, etc.
Social Media Relations: It’s Not Media Relations
Social media sites and the networking opportunities they provide are changing the way people market their businesses. Instead of mass advertising, social media has ushered in an era of inbound marketing.

Word-of-mouth marketing and the many avenues available for customer engagement means that businesses can leverage their current, loyal customer base to help market their business to other potential consumers. For example, if you provide interesting content, other users will share your posts with others, who can pass along the information to even more Facebook users. This can build new readership and attract new Fans. Here are a few rules to play by now that you’re in Social Media Relations:

Play nice: What you publish on the Web, even though it can be deleted from Facebook, will still be archived permanently somewhere. Just as maintaining a reputation as a friendly source for helpful information can be good for business, negativity can have the opposite effect. Incendiary or extreme statements, heavy-handed marketing, or disrespectful language don’t go far on Facebook or in any social media venue.
Encourage sharing: Provide free information and encourage others to share it; this will engage new potential customers as it harnesses the power of bloggers with high readership and a large number of Fans.
Avoid coercion: Do not try to trick potential customers.
Lose control: This might sound scary, but it’s ok to lose control. Once the information you have published is out there, let people do with it what they will.

Conclusion
In many ways, using social media sites is based on common sense. Once you have learned the particulars of a certain tool like Facebook®, it becomes fairly intuitive. Be friendly, be helpful, share information, build a good reputation, and current and potential customers will know they can trust you. This is truly how to use Facebook to benefit your business.

If you have any questions, or if you would like for LCH-Marketing to set up a Facebook Fan Page for your business, contact your Account Manager at any time. We will be happy to help.
Thank You,
info@lch-marketing.com
www.lch-marketing.com

SiteMaps

What are sitemaps?

Sitemaps are a way to tell Google about pages on your site we might not otherwise discover. In its simplest terms, an XML Sitemap—usually called Sitemap, with a capital S—is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google’s normal crawling process.

You can create a Sitemap based on the Sitemap protocol, or you can submit a text file or RSS/Atom feed as a Sitemap.

In addition, you can also use Sitemaps to provide Google with metadata about specific types of content on your site, including video, images, mobile, and News. For example, a video Sitemap entry can specify the running time, category, and family-friendly status of a video; an image Sitemap entry can provide information about an image’s subject matter, type, and license. You can also use a Sitemap to provide additional information about your site, such as the date it was last updated, and how often you expect the page to change. We recommend that you use a separate Sitemap to submit News information.

Sitemaps are particularly helpful if:

  • Your site has dynamic content.
  • Your site has pages that aren’t easily discovered by Googlebot during the crawl process—for example, pages featuring rich AJAX or images.
  • Your site is new and has few links to it. (Googlebot crawls the web by following links from one page to another, so if your site isn’t well linked, it may be hard for us to discover it.)
  • Your site has a large archive of content pages that are not well linked to each other, or are not linked at all.

Google doesn’t guarantee that we’ll crawl or index all of your URLs. However, we use the data in your Sitemap to learn about your site’s structure, which will allow us to improve our crawler schedule and do a better job crawling your site in the future. In most cases, webmasters will benefit from Sitemap submission, and in no case will you be penalized for it.

Google adheres to Sitemap Protocol 0.9 as defined by sitemaps.org. Sitemaps created for Google using Sitemap Protocol 0.9 are therefore compatible with other search engines that adopt the standards of sitemaps.org.