Online Presence Management
|Online Presence Management – Let’s face it, your time is your most valuable resource and you do not have the time to manage your web presence the way you know it needs to be run. With LCH Marketing, you now can focus on running your business and allowing the professionals manage your only business exposure. We offer complete packages including the design, development, hosting and management of your website, as well as social media optimization, management and search engine optimization. LCH Marketing specializes in managing your business’s online presence. Stop wasting your time and allow the professionals to manage your social media marketing campaign.|
|For a free quote email email@example.com or for a great new website click HERE.|
Website Design and Management
Creating and maintaining consistent branding for your business is essential to its success. That is why LCH Marketing designs each and every one of our customer’s websites according to their business’s image and attitude. We help you present the right information to the right people in the right way? Your business is a 24/7/365 Gateway to your business. No matter what your budget, we can provide you with the website to meet your needs. To find out how the LCH Marketing can create or improve your existing website.
Search Engine Optimization
91% of people never look beyond the 1st page of Google. Of those 91%, 65% never look beyond the top 3 listings. SEO is essential to exposing your business to those who want to find you. Even the world’s best looking website that cannot be found, is entirely useless. If your competition is appearing above yours in search engines, then you can guarantee that they are stealing some of your business. That’s where LCH Marketing comes into the picture. With our guidance and specialists, we can help you beat out your competition with long-term SEO planning and integration and regain your market share. We detailed reporting and analysis we assure you that your website is reaching it’s full potential.
Online Presence Management
Let’s face it, your time is your most valuable resource and you do not have the time to manage your web presence the way you know it needs to be run. With LCH Marketing, you now can focus on running your business and allowing the professionals manage your only business exposure. We offer complete packages including the design, development, hosting and management of your website, as well as social media optimization, management and search engine optimization. LCH Marketing specializes in managing your business’s online presence. Stop wasting your time and allow the professionals to manage your social media marketing campaign.
Social Media Optimization
Having your business on Facebook and posting when you are running a sale is not enough to be considered social. If your goal is to the reach an audience your topics should be a conversation starter. People look to others for advice, to provide feedback and find new ways of using products and services they may know nothing about. Your goal is to create a buzz, make a topic viral: this will turn your followers into volunteer marketing army for your business! Social Media optimization is your tool for reaching clients and potential clients. If you are not social, then you are losing money. LCH Marketing will work to make your company or service closer to the hearts of people you want to use your services or products.
What is Twitter?
Twitter is a real-time information network where people can discover what’s happening in the world right now, share information instantly and connect with people and businesses around the globe.
With over 284 million monthly active users and 500 million Tweets sent every day, Twitter offers your business an opportunity to reach potential customers interested in what you have to offer.*
What’s more, 80% of users on Twitter are accessing it via a mobile device.* There is a real opportunity for businesses to reach potential customers no matter where they are or what they’re doing.
*Twitter internal data, 2014
How your business can use Twitter
Businesses across the globe are finding value in Twitter. In fact, 83% of business users say they would recommend Twitter to other small to medium size businesses (SMBs).* How organizations use the platform varies, but here’s a few suggestions for different ways your business could get value from Twitter:
*Nielsen SMB Survey, 2013
**Twitter + DB5 “Twitter for Business Study”, 2014
The building blocks of Twitter
Understanding the landscape of Twitter is key to making an impact on the platform. You’ll need to understand the language and terminology used so that you’re able to interact with customers and engage in conversations seamlessly. Here are some definitions to get you started:
21 Ways to Create Compelling Content When You Don’t Have a Clue
It’s not a matter of talent — you’ve written great stuff in the past. But lately, when you go back to the well for a fresh idea, it’s coming up dry.
This happens to the best of us — even veterans who consistently produce quality content have their off days.
Yet they continue to write.
They may grumble about how hard it is to get going and create something solid, but they still do. Again, and again, and again.
They aren’t super-human, and they don’t have magical content-producing powers. So what is the secret?
They do it by pulling out the well-worn toolbox of strategies for creating awesome content.
Steal content and ideas
If you’re flat-out exhausted and out of ideas, then get them from somebody else — either content, or ideas, or both.
I’m not talking about real stealing, of course — it’s more like “borrowing with the author’s blessing”.
Done right, this can produce some valuable content that the authors you “stole” from will thank you for using!
Create content without creating content
If you have to create your own content, then there are a whole bunch of ways to do it without “creating content”.
In other words, you can write something great without having to be creative or original.
This doesn’t mean that the content won’t be good — only that you’re going to rely on creativity and originality that has already been percolating in your mind.
Borrow some name recognition
Okay, so maybe what you really want is to find a great original idea to write about, but it just isn’t happening.
In that case, all you need is a creativity jump-start; a useful constraint that can send you off in the right direction.
The idea is to take two unrelated things, and force them together into a really interesting post. It’s really easier than it sounds.
Start by picking something that your readers are interested in, and then pick something unrelated, that your audience will be familiar with.
Merge them together into a post with a headline that goes something like:
Are you starting to see the pattern?
Just to get your brain going, here are some of the things that you can plug into the “fascinating hook” part of that equation:
The last thing you can do when you’re fresh out of ideas is to recharge and get inspired.
This may sound difficult when you’re looking at a desk covered in crumpled note papers with lousy ideas, but it can be done.
There are at least four ways to do it.
Bonus #22 — Write when you do have ideas
You can fall back on these strategies when you’re fresh out of ideas and don’t feel like writing, and with a bit of discipline you’ll be able to create a really solid post.
But that doesn’t make it easy.
The reality is that when you’re feeling uninspired, it isn’t the best time for you to do your writing. That’s why the last strategy is to do the writing when you are feeling inspired.
Write a handful of articles and keep them in an “emergency posts” folder, to run when you absolutely don’t feel like writing.
And of course, you can use any of the ideas described in this post as a starter for filling up that folder. So go to it — start writing! But first, join the discussion …
Which of these methods has worked for you? Which one do you plan on trying first? Leave a comment below and let me know.
About the Author: Danny Iny is an author, strategist, serial entrepreneur, and proud co-founder of Firepole Marketing, the definitive marketing training program for small businesses, entrepreneurs, and non-marketers. Visit his site today for a free cheat sheet about Why Guru Strategies for Blog Growth DON’T WORK… and What Does!.
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What are sitemaps?
Sitemaps are a way to tell Google about pages on your site we might not otherwise discover. In its simplest terms, an XML Sitemap—usually called Sitemap, with a capital S—is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google’s normal crawling process.
In addition, you can also use Sitemaps to provide Google with metadata about specific types of content on your site, including video, images, mobile, and News. For example, a video Sitemap entry can specify the running time, category, and family-friendly status of a video; an image Sitemap entry can provide information about an image’s subject matter, type, and license. You can also use a Sitemap to provide additional information about your site, such as the date it was last updated, and how often you expect the page to change. We recommend that you use a separate Sitemap to submit News information.
Sitemaps are particularly helpful if:
- Your site has dynamic content.
- Your site has pages that aren’t easily discovered by Googlebot during the crawl process—for example, pages featuring rich AJAX or images.
- Your site is new and has few links to it. (Googlebot crawls the web by following links from one page to another, so if your site isn’t well linked, it may be hard for us to discover it.)
- Your site has a large archive of content pages that are not well linked to each other, or are not linked at all.
Google doesn’t guarantee that we’ll crawl or index all of your URLs. However, we use the data in your Sitemap to learn about your site’s structure, which will allow us to improve our crawler schedule and do a better job crawling your site in the future. In most cases, webmasters will benefit from Sitemap submission, and in no case will you be penalized for it.
Google adheres to Sitemap Protocol 0.9 as defined by sitemaps.org. Sitemaps created for Google using Sitemap Protocol 0.9 are therefore compatible with other search engines that adopt the standards of sitemaps.org.