Online Presence Management
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What is Twitter?
Twitter is a real-time information network where people can discover what’s happening in the world right now, share information instantly and connect with people and businesses around the globe.
With over 284 million monthly active users and 500 million Tweets sent every day, Twitter offers your business an opportunity to reach potential customers interested in what you have to offer.*
What’s more, 80% of users on Twitter are accessing it via a mobile device.* There is a real opportunity for businesses to reach potential customers no matter where they are or what they’re doing.
*Twitter internal data, 2014
How your business can use Twitter
Businesses across the globe are finding value in Twitter. In fact, 83% of business users say they would recommend Twitter to other small to medium size businesses (SMBs).* How organizations use the platform varies, but here’s a few suggestions for different ways your business could get value from Twitter:
*Nielsen SMB Survey, 2013
**Twitter + DB5 “Twitter for Business Study”, 2014
The building blocks of Twitter
Understanding the landscape of Twitter is key to making an impact on the platform. You’ll need to understand the language and terminology used so that you’re able to interact with customers and engage in conversations seamlessly. Here are some definitions to get you started: