5 Important Elements of A Website Design and Web Design Company
If you are a business owner, your website is absolutely one of the most important tools you have in your arsenal to get more – and better – clients and customers. So what separates a good website from a bad website, or a good one from a great one? Here are 5 qualities that a great website will need. Whether or not you end up retaining LCH-Marketing as your California based web designers, you should find them helpful:
1) Content
This is the backbone of your website. Not only does your content play a major role in your search engine placement, it is the reason most visitors are seeking your website in the first place. Your website text should be informative, easy to read, and concise. Well, thought-out web content and copy will do more than anything else to make your website design engaging, effective, and popular.
2) Branding
Your website should be a direct reflection of your business and your brand. Your visitor should immediately make a visual connection between your logo, print material, and brick-and-mortar location. A website that does this not only contributes to the memorability of your branding, but adds a level of credibility and enhanced image of that of your overall business.
3) Navigation
The website design should be easy to navigate and the menu items should easily accessible from any page. The viewer should always know exactly where they are on the website and have easy access to where they would like to be. A site map is a great idea and will be used if available. This sounds elementary but most websites could be improved in this area. Remember, there is a fine line between an interactive menu and an annoying one, so functionality should be the idea.
4) Turnaround Time
The number one complaint of website design customers is the time it takes to get the site up and running. Unfortunately, a firm that takes unusually long to complete your website is par for the course. The longer it takes to complete the website, the more business – and value – you lose. A website that isnʼt on the web isnʼt and working properly isn’t going to bring you any business. LCH-Marketing believes in getting you connected fast!
5) Conversion
Your website can be the most important client generator your business can have and must place the primary emphasis on bringing in new clients and making additional services available to existing clients through increased awareness of all the services you offer. Providing them with the tools they need to do business with you in an easy and enjoyable way will increase your website conversion and bring you the kind of success you seek.