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How Often Should You Redesign Your Website?

How Often Should You Redesign Your Website and How LCH-Marketing Can Help

Your website is one of the most important aspects of your business. It serves as a digital storefront and a key connection point for potential customers. However, a website is not a static tool—it requires regular updates and occasional overhauls to keep it effective. This is where a website redesign comes in. A well-timed redesign can enhance your online presence, improve user experience, and ensure your site remains competitive in the digital landscape. But how often should you consider a full redesign, and how can LCH-Marketing assist you in this process?

How Often Should You Redesign Your Website?

Website Redesign - LCH-Marketing 1The Industry Standard: Every 2-3 Years

It’s commonly recommended to do a website redesign every 2-3 years. The digital world changes rapidly, with new trends, technologies, and user expectations emerging constantly. A website that felt modern a few years ago can quickly start to look outdated. Its performance may also decline if it’s not kept up with new web standards. A regular website redesign keeps your site looking fresh and functional.

Outdated Design and User Experience

If your website feels outdated or difficult to navigate, it’s a sign that a redesign is needed. Modern design principles focus on simplicity, intuitive layouts, and aesthetics that engage visitors. When users struggle to find what they need, they’re more likely to leave. By investing in a website redesign, you can ensure your site stays competitive and user-friendly.

Mobile Compatibility and SEO

Mobile traffic now makes up over half of all website visits. If your site isn’t mobile-optimized, you risk alienating a large portion of your audience. A website redesign ensures your site works seamlessly on mobile devices, enhancing both user experience and search engine rankings. Search engines like Google prioritize mobile-friendly websites, so an updated, responsive design is crucial for staying visible in search results.

When Should You Consider a Website Redesign?

Falling Behind Technologically

Technology is advancing at a rapid pace. If your website is slow, lacks the latest security features, or isn’t compatible with newer browsers, it’s time for a website redesign. An old website may not only frustrate visitors but also expose your business to security risks. A redesign ensures your site is fast, secure, and up to date with the latest web technologies.

Reflecting Business Changes

As your business grows, your website needs to reflect those changes. Whether you’ve added new products, rebranded, or expanded into new markets, your website should showcase your current goals and offerings. A website redesign allows you to align your digital presence with your evolving business strategy, making sure that your site continues to serve your needs.

How LCH-Marketing Can Help with Your Website Redesign

A website redesign is a strategic process that requires careful planning and execution. LCH-Marketing provides tailored solutions to ensure that your website not only looks great but also performs at its best. Here’s how LCH-Marketing can help with your redesign:

Tailored Website Solutions

LCH-Marketing begins by understanding your business and website goals. Their team works closely with you to identify areas where your current site is lacking and create a redesign plan tailored to your needs. Whether your goal is a full overhaul or just updating specific areas, LCH-Marketing ensures your website redesign aligns with your brand and objectives.

Modern Design for Better User Experience

LCH-Marketing prioritizes creating websites that are both visually appealing and easy to use. A successful website redesign incorporates clean, modern layouts, making it simple for visitors to find what they need. By improving the user experience, you can increase visitor engagement and boost conversion rates. LCH-Marketing’s designs are focused on delivering a seamless experience for your audience.

Mobile Optimization and SEO Enhancements

A critical part of any website redesign is mobile optimization. LCH-Marketing ensures that your website performs well on all devices, including smartphones and tablets. A mobile-friendly site not only improves the user experience but also contributes to better SEO rankings. In addition to mobile optimization, they optimize your site for SEO, helping you reach more customers through improved search engine visibility.

LCH-Marketing - Website Redesign Technical Expertise and Security

In today’s world, website performance and security are essential. LCH-Marketing brings technical expertise to every website redesign, ensuring that your site is optimized for speed, compatibility, and security. Their team integrates the latest technologies, from fast load times to robust security measures, so your site is always secure and performing at its best.

Ongoing Support and Maintenance

LCH-Marketing doesn’t stop once your website redesign is complete. They offer ongoing support and maintenance services to keep your site running smoothly. Whether it’s regular updates, security checks, or performance monitoring, their team ensures your website continues to deliver results long after the redesign.

Custom Features and Integrations

If your business needs specific features—such as e-commerce functionality or third-party integrations—LCH-Marketing can build them into your new site. They create custom features that suit your business’s unique requirements. Whether it’s advanced forms, product listings, or other tools, their website services ensure your site works the way you need it to.

Conclusion

A regular website redesign is vital to maintaining a competitive online presence. Whether it’s improving design, optimizing for mobile, or updating functionality, a redesign can enhance user experience, improve SEO, and keep your site aligned with business goals.

LCH-Marketing provides the expertise you need to ensure your website is a success. With their tailored solutions, technical knowledge, and ongoing support, they make the process seamless and efficient. Trust LCH-Marketing to revamp your digital presence and help your website achieve its full potential.

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Increase Brand Awareness Through Social Media

Increase Brand Awareness Through Social Media

In today’s fast-paced digital environment, businesses must stay ahead of the curve to remain competitive. One of the most effective ways to do this is by leveraging the power of social media to increase brand awareness. For companies looking to grow their online presence, partnering with a marketing expert like LCH-Marketing can be a game-changer. With expertise in digital strategies, LCH-Marketing can help other companies tap into the vast audience pools that social media platforms offer, significantly boosting exposure and brand recognition.

Expanding Reach to New Audiences

The key to increasing brand awareness lies in reaching new customers who may not yet know about your business. Social media platforms such as Facebook, Instagram, LinkedIn, and TikTok offer companies access to millions of users, making it easier to expand their reach. However, achieving significant exposure requires more than just posting content—it demands a targeted and strategic approach.

LCH-Marketing helps companies increase their visibility by crafting tailored social media strategies that align with their brand’s goals. By creating engaging and shareable content, companies can introduce their brand to new audiences with every post. Whether it’s through organic engagement or paid social media campaigns, LCH-Marketing knows how to get brands noticed. By utilizing analytics and insights, they ensure that companies target the right demographics, extending their reach far beyond what traditional advertising methods offer.

Building a Consistent Brand Presence

Consistency is vital for building brand recognition. Companies that post regularly on social media are more likely to stay at the forefront of consumers’ minds. But finding the time and resources to consistently manage multiple social media platforms can be overwhelming for many businesses. That’s where LCH-Marketing steps in.

LCH-Marketing offers comprehensive social media management services that keep your brand’s presence active and engaging. They develop and maintain a content calendar, ensuring that posts go out consistently and are aligned with the company’s overall marketing strategy. This consistent brand presence not only increases recognition but also enhances customer trust. By constantly reminding your audience of your brand’s value, companies become a go-to option when customers are ready to make purchasing decisions.

Creating Engaging Content That Resonates

One of the challenges companies face on social media is creating content that resonates with their target audience. It’s not enough to post randomly; the content must be interesting, informative, or entertaining to capture attention and drive engagement. LCH-Marketing specializes in content creation, helping businesses develop eye-catching visuals, compelling captions, and engaging videos that align with their brand message.

For example, LCH-Marketing works with companies to develop a mix of educational posts, user-generated content, and promotional campaigns that tell a compelling story. By tailoring the messaging to the interests and needs of the target audience, they ensure that every post makes an impact. This approach not only encourages social media engagement but also helps establish the brand as a leader in its industry.

Leveraging Influencer Marketing

In addition to creating engaging content, LCH-Marketing also helps companies take advantage of influencer marketing to increase brand awareness. Social media influencers have dedicated followings that trust their recommendations, making them an effective vehicle for promoting your products or services. By partnering with relevant influencers in your industry, your company can gain access to new audiences and build credibility.

LCH-Marketing identifies influencers who align with your brand’s values and objectives and facilitates collaborations that are authentic and impactful. These partnerships provide an excellent opportunity for businesses to gain visibility and introduce their brand to consumers who are more likely to engage and convert into customers. With LCH-Marketing’s expertise in influencer marketing, your company can expand its reach exponentially and drive meaningful results.

Maximizing Paid Social Campaigns

While organic social media growth is important, paid social media campaigns are also a powerful tool for driving brand awareness. LCH-Marketing understands the intricacies of each social media platform’s advertising tools and can design targeted campaigns to get your brand in front of the right audience. Whether it’s Facebook Ads, Instagram Sponsored Posts, or LinkedIn campaigns, paid social media efforts can help accelerate brand growth by reaching more users.

LCH-Marketing takes a data-driven approach to paid social campaigns, ensuring that every dollar spent delivers maximum value. They use sophisticated targeting options to focus on demographics, interests, behaviors, and geographic locations, so your ads reach people who are most likely to be interested in your brand. Additionally, they constantly monitor and adjust campaigns to optimize performance, ensuring your company gets the best possible return on investment.

Analyzing Data for Continued Success

Data analysis is crucial to the ongoing success of any social media marketing strategy. LCH-Marketing leverages advanced analytics tools to track the performance of social media campaigns, providing companies with insights into what works and what doesn’t. By analyzing key metrics such as engagement rates, reach, impressions, and follower growth, they fine-tune the approach to continually improve results.

With LCH-Marketing’s guidance, companies can make informed decisions about their social media strategy, focusing on areas that deliver the best results. This ensures that your marketing efforts are not only increasing brand awareness but also contributing to long-term business goals.

Building Strong Communities and Loyal Followings

Beyond increasing brand visibility, social media allows companies to build strong, engaged communities around their brand. Loyal followers who feel connected to your brand are more likely to become repeat customers and advocates for your business. LCH-Marketing helps companies foster these connections by encouraging engagement, responding to comments, and facilitating conversations with followers.

By cultivating a vibrant community on social media, LCH-Marketing ensures that companies build relationships that extend beyond a simple transaction. This creates brand loyalty and encourages word-of-mouth marketing, which can be one of the most effective ways to raise brand awareness.

Conclusion

Social media offers a tremendous opportunity for businesses to increase their brand awareness and reach new audiences. However, unlocking the full potential of these platforms requires expertise, strategy, and consistent effort. By partnering with LCH-Marketing, companies can take their social media presence to new heights. Whether it’s through content creation, influencer marketing, paid campaigns, or data analysis, LCH-Marketing provides the tools and expertise to ensure your brand gets noticed. Through strategic social media efforts, LCH-Marketing helps businesses grow their visibility, build loyal followings, and achieve long-term success.

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Importance of Social Media Marketing today

Importance of Social Media Marketing today

Social media marketing has become an essential tool for businesses of all sizes, offering a range of powerful benefits that help drive growth and enhance brand visibility. Here’s why it’s crucial:

  1. Increased Brand Awareness: Social media platforms offer a vast audience pool, making them an ideal venue for companies to get noticed. By engaging on these platforms, businesses can significantly increase their brand exposure and recognition. Each post shared will introduce the brand to a new network of individuals, leading to potential customers over time.
  2. Cost-Effective: Compared to traditional marketing channels, social media marketing is relatively low cost. Setting up profiles is free on most social platforms, and the paid promotion options available are often less expensive than other advertising channels. This accessibility allows even small businesses to compete on the same stage as larger companies.
  3. Engagement with the Audience: Social media provides a unique opportunity to interact directly with customers and potential customers. This interaction enhances customer service and feedback loops and builds a community around the brand. Engaged audiences are more likely to be loyal and to advocate on behalf of the brand.
  4. Improved Search Engine Rankings: While social media doesn’t directly increase search engine rankings, the increased visibility garnered from social media efforts can lead to more traffic to your company’s website. This can indirectly improve search engine rankings as search engines take site traffic into account as a ranking factor.
  5. Targeted Advertising: Social media platforms offer advanced targeting options, allowing you to tailor your advertisements to the demographics that are most likely to be interested in your products or services. This specificity can lead to higher conversion rates at a lower cost.
  6. Insights and Analytics: With social media, you can gain valuable insights into customer behavior and preferences. Most platforms provide analytics that gives you a look into what content works and what doesn’t, helping you to refine your marketing strategy continually.
  7. Enhanced Brand Loyalty: By maintaining an active social media presence, you create more opportunities for connecting with customers and building long-term loyalty. Regular interaction and providing value to your audience help foster a deeper relationship, turning casual customers into brand champions.
  8. Increased Traffic: By sharing content that adds value, businesses can lure readers to click through to their website. This increased traffic can lead to higher conversion opportunities and is often composed of individuals who are already interested in what the brand has to offer.
  9. Competitor Insights: Social media also allows you to keep an eye on your competitors. Monitoring their social media strategies can help you understand what is working for them and what could potentially work for you too.

In summary, the strategic use of social media platforms in marketing can transform how businesses engage with their customers and their overall market reach. It provides a versatile gateway for brands to broadcast their voice and interact directly with their target audience.

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Website Building and Design

Website Building and Design

There are many website builders on the market today that offer a wide range of features and services. LCH-Marketing and determine which platform best fits your website needs.

Website builders create either adaptive or responsive websites, which offer different building experiences. These concepts will be discussed in more detail below so you can best understand which builders will work for you. If you don’t know how to code, becoming familiar with the freedoms and limitations of various website design tools is essential. For example, although WordPress is the most used website platform, it’s not popular with visual designers because of its limited customization options.

Before you start building a website, determine your website needs: Are you creating a photo gallery? How often will you update your site? Do you need a contact form? Choose a website builder that can help you effectively accomplish those goals.

LCH-Marketing – Web Design – Online Presence Managment – and More

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Site structure – LCH Marketing of Stockton Ca

Site structure – LCH Marketing of Stockton Ca

A website’s structure plays an important role in both user experience and search engine optimization (SEO). LCH-Marketing will make sure your users

are

able to easily navigate through your website without encountering any structural issues. If users are getting lost while attempting to navigate through your site, chances are “crawlers” are too. A crawler (or bot) is an automated program that searches through your website and can determine its functionality. Poor navigation can lead to a poor user experience and site ranking.

LCH-Marketing – Web Design – Online Presence Managment – and More

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How do users think?

How do users think?

How do users think?

Customer Shopping Online

Basically, users’ habits on the Web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page they don’t even look at.

Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users click. If the new page doesn’t meet users’ expectations, the Back button is clicked and the search process is continued.

  • Users appreciate quality and credibility. If a page provides users with high-quality content, they are willing to compromise the content with advertisements and the design of the site. This is the reason why not-that-well-designed websites with high-quality content gain a lot of traffic over years. Content is more important than the design which supports it.
  • Users don’t read, they scan. Analyzing a web-page, users search for some fixed points or anchors which would guide them through the content of the page.
  • Web users are impatient and insist on instant gratification. Very simple principle: If a website isn’t able to meet users’ expectations, then the designer failed to get his job done properly and the company loses money. The higher is the cognitive load and the less intuitive is the navigation, the more willing are users to leave the website and search for alternatives.
  • Users don’t make optimal choices. Users don’t search for the quickest way to find the information they’re looking for. Neither do they scan webpage in a linear fashion, going sequentially from one site section to another one. Instead, users satisfice; they choose the first reasonable option. As soon as they find a link that seems like it might lead to the goal, there is a very good chance that it will be immediately clicked. Optimizing is hard, and it takes a long time. Satisficing is more efficient.
  • Users follow their intuition. In most cases, users muddle through instead of reading the information a designer has provided. According to Steve Krug, the basic reason for that is that users don’t care. “If we find something that works, we stick to it. It doesn’t matter to us if we understand how things work, as long as we can use them. If your audience is going to act like you’re designing billboards, then design great billboards.”
  • Users want to have control. Users want to be able to control their browser and rely on the consistent data presentation throughout the site. E.g. they don’t want new windows popping up unexpectedly and they want to be able to get back with a “Back”-button to the site they’ve been before: therefore it’s a good practice to never open links in new browser windows.

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5 Important Elements of A Website Design and Web Design Company

5 Important Elements of A Website Design and Web Design Company

5 Important Elements of A Website Design and Web Design Company

If you are a business owner, your website is absolutely one of the most important tools you have in your arsenal to get more – and better – clients and customers. So what separates a good website from a bad website, or a good one from a great one? Here are 5 qualities that a great website will need. Whether or not you end up retaining LCH-Marketing as your California based web designers, you should find them helpful:

1) Content

This is the backbone of your website. Not only does your content play a major role in your search engine placement, it is the reason most visitors are seeking your website in the first place. Your website text should be informative, easy to read, and concise. Well, thought-out web content and copy will do more than anything else to make your website design engaging, effective, and popular.

2) Branding

Your website should be a direct reflection of your business and your brand. Your visitor should immediately make a visual connection between your logo, print material, and brick-and-mortar location. A website that does this not only contributes to the memorability of your branding, but adds a level of credibility and enhanced image of that of your overall business.

3) Navigation

The website design should be easy to navigate and the menu items should easily accessible from any page. The viewer should always know exactly where they are on the website and have easy access to where they would like to be. A site map is a great idea and will be used if available. This sounds elementary but most websites could be improved in this area. Remember, there is a fine line between an interactive menu and an annoying one, so functionality should be the idea.

4) Turnaround Time

The number one complaint of website design customers is the time it takes to get the site up and running. Unfortunately, a firm that takes unusually long to complete your website is par for the course. The longer it takes to complete the website, the more business – and value – you lose. A website that isnʼt on the web isnʼt and working properly isn’t going to bring you any business. LCH-Marketing believes in getting you connected fast!

5) Conversion

Your website can be the most important client generator your business can have and must place the primary emphasis on bringing in new clients and making additional services available to existing clients through increased awareness of all the services you offer. Providing them with the tools they need to do business with you in an easy and enjoyable way will increase your website conversion and bring you the kind of success you seek.

LCH-Marketing – Web Design – Online Presence Managment – and More

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Online Presence During Our Pandemic

Online Presence During Our Pandemic

Online Presence During Our Pandemic

As the reality of the coronavirus epidemic comes into focus, business owners and professionals are realizing that they don’t just have to worry about themselves and their loved ones, but also their organizations. So, while consulting your web design team might not seem like a top priority right now, it’s something you should definitely consider. in 2020 we’ve seen meetings and conferences disappear, cafés and theaters shutter, and individuals look for ways to minimize contact with crowds. All of this means business is going to change for the immediate future. And, it means your website is going to be an even more crucial piece in your sales and marketing puzzle. It’s not too late to update or even create your online presence.

With that in mind, let’s look at seven ways you might want to adjust your web strategy for the coronavirus pandemic…

#1 Upgrade Your Website’s Ecommerce Capabilities

While grocery stores are being swamped, the common expectation is that people are going to do what they can to avoid shopping areas. So, if you have products to sell this is a good time to upgrade your online store. With better inventory, marketing, and pricing features you might be able to replace revenue lost from retail locations with improved eCommerce performance.

#2 Create More Online Videos and Presentations

Millions of businesses that rely on personal demos, face-to-face presentations, and trade shows are being put in a tough spot by the sudden move away from travel and personal interactions. One way to overcome the issue is to upload more online videos and presentations to your website. If that’s not possible, you can at least invest a small amount in better communications and videoconferencing tools.

#3 Enhance Employee Intranet Features

If you have an employee’s-only section of your website, now is the time to make use of it. Integrate features like slack chats, file-sharing apps, and remote scheduling tools. It’s crucial that you and your team stay in touch and on top of the details, particularly when employees and family members may become ill or unable to come to the office because of other disruptions.

#4 Update Inventory, Scheduling, and Logistical Details

It’s perhaps inevitable that some parts of your business (like supply chains, or hours of availability) are going to be affected in unpredictable ways. Customers will understand this, but you should do everything you can to give them accurate information on your website. That will help keep your business running, of course, but also keep your credibility with buyers intact.

#5 Scrutinize Your PPC and Internet Ad Campaigns

Leading economists expect that the coronavirus pandemic will trigger a short-term economic downturn. At the very least, buying patterns are going to change. With that in mind, this is a good time to review your online advertising expenses. Keep a close eye on your analytics over the next few weeks and pause any campaigns that aren’t showing positive returns for the time being.

#6 Gather Up Important Passwords and Details

In lots of businesses, there is a single person that knows everything related to the website and technology. However, if that individual becomes ill, or is unreachable because they are caring for a loved one, numerous problems can arise. Head off that eventuality by making a master list of important passwords and details and then storing it in a safe place.

#7 Use Email or Text Messages to Stay in Touch

This is the time when your customers, employees, and vendors need to hear from you more often. Use your email newsletter to inform them about any developments, policy changes, or shifts in the business. You can even let them know that you are working as normal. Either way, keep in touch so they can know what to expect from your company as the situation changes.

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Steps you can take for marketing today 2020

Steps you can take for marketing today 2020

Steps you can take for marketing today 2020

 

Even if you’re not able to operate your business as normal right now, there are still things LCH-Marketing can do to help you navigate through all of the uncertainty and set you up for success in the long-term.

  • If you do not have a website, consider having LCH-Marketing build one where people can buy your products or services online. You can even use it to sell gift cards that can be bought now and used later on when the situation improves and is safe.
  • A good website can also be a great way to collect contact information from your audience. Have a site created with a signup form, share the link across your social channels, and then start sending regular updates to keep folks informed about everything going on with you and your business.
  • Already have an online shop? LCH-Marketing can help drive customers to your site and manage your audience.

Alternatively, maybe your business has experienced a dramatic (and unexpected) increase in online traffic and sales as a result of recent events. For you, it is about being strategic in your response and understanding how you can continue to meet the needs of your customers.

  • If you’ve got a product that has been particularly popular, LCH-Marketing can help in setting up social media ads to boost awareness among your existing customers—and brand new audiences, as well.
  • Are you seeing increased traffic to your website because the content you offer is resonating right now? LCH-Marketing can help capture that data and help you use it to make informed marketing decisions (while staying true to your brand) down the road.